April 28, 2007
Move over American Idol – Cheese is the Next Big Thing
Stumble it!Since December, when West Country Farmhouse Cheesemakers first pointed a webcam at a slowly-ripening round of Westcombe cheddar, over a million visitors have stopped by to pay their respects.
Viewers from nearly 120 countries have seen the cheese – it can be seen 24-hours a day, all year long at www.cheddarvision.tv. “The whole idea was to show people how real food is made – and it seems to be working,” commented cheesemaker Tom Calver. “It takes a year for a cheese to mature. This is not fast food. It is slow food.”
Philip Crawford, chair of the West Country Farmhouse Cheesemakers Group said, “As you can see we really do take our cheesemaking seriously. We nurture our cows so they produce lovely milk which in turn creates exquisite cheese. Some might say this is the most boring website of 2007, but our cheese is worth waiting for so it’s better than watching paint dry…just.”
For those with limited attention spans, a time-lapse video of the cheese’s progress is available. You an even channel surf, getting a glimpse of the cheesemakers, the cows and the finished products on offer at the West Country Farmhouse online shop.
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